Last updated · 5 May 2026

Terms of Use

The rules of engagement when you use ajunais.com or work with us. Plain language, no surprises.

These Terms of Use ("Terms") govern your use of ajunais.com and any consulting services provided by Aslam Junais ("AJ", "we", "us", "our"). By using this website, downloading our resources, scheduling a meeting, or engaging us for paid work, you agree to these Terms.

If you do not agree, please do not use the site.

1. Who we are

2. Use of this website

You may browse, read and share content on this site freely for personal and business purposes. You agree not to:

• Use the site for any unlawful purpose or in any way that could damage, disable or impair its operation.
• Scrape, harvest or mine data from the site, or attempt to access non-public areas.
• Reproduce, republish or commercialise our written content, frameworks or visuals without prior written consent.
• Submit false information through any form on the site, or impersonate another person or entity.
• Introduce viruses, trojans, worms, or any malicious code.

3. Intellectual property

All content on ajunais.com — including written articles, frameworks, case studies, images, branding, the AI-Powered Brand Intelligence Framework, downloadable checklists, and the site code itself — is owned by Aslam Junais or licensed to us, and is protected by copyright and other intellectual property laws.

You may quote short excerpts (under 200 words) for editorial or educational purposes with clear attribution and a link back to ajunais.com. Anything beyond that requires prior written consent.

For any work delivered to you under a paid engagement, intellectual-property ownership is governed by the separate written agreement signed for that engagement (see Section 5).

4. Submissions and feedback

Anything you send us through the contact form, email, WhatsApp, LinkedIn or other direct channels (questions, feedback, ideas, suggestions) is treated as non-confidential unless we explicitly agree otherwise in writing. We may use that feedback to improve our services. Personal data within those submissions is handled per the Privacy Policy.

5. Paid engagements

Booking a discovery call through Calendly does not constitute a contract. Paid consulting work — including AI Brand Audits, Strategic Brand Advisory, Full-Spectrum Brand Execution, the AI-Powered Brand Intelligence Framework, and keynote / speaking engagements — is governed by a separate written agreement that we will sign with you before work begins. That agreement covers:

• Scope — what we will deliver and what is out of scope.
• Timeline — start date, milestone dates, end date.
• Fees — total fee, payment schedule, currency, applicable VAT.
• Deliverable ownership — what transfers to you on final payment, what we retain (e.g. our internal frameworks).
• Revisions — what's included, what triggers additional fees.
• Termination — how either side can end the engagement.
• Confidentiality — mutual NDA terms.

If there is any conflict between these Terms and the signed engagement agreement, the engagement agreement controls.

6. Payment terms (default)

Unless your signed engagement agreement says otherwise, our standard payment terms are:

• Deposit — 50% of the total engagement fee due before work begins. This deposit is non-refundable once accepted, in recognition of the time we hold for your project.
• Balance — due on delivery of the final agreed output, payable within 14 days of invoice.
• Currency — fees are quoted in AED unless agreed otherwise. International clients may pay in USD or EUR by prior arrangement.
• VAT — UAE VAT will be added where applicable.
• Late payments — invoices unpaid after 30 days may be subject to a late fee of 1.5% per month or the maximum permitted by UAE law, whichever is lower.

7. Cancellations and refunds

You may cancel a paid engagement at any time by emailing hello@ajunais.com.

• The 50% deposit is non-refundable once work has commenced.
• If you cancel before any work has begun, the deposit is refundable minus any direct costs already incurred (e.g. third-party tools licensed for your project).
• Once the engagement is more than 50% complete (measured by hours logged or milestones delivered, whichever is fairer), no refunds are available, but we will deliver everything completed up to the cancellation date.

8. Confidentiality

For paid engagements, AJ and the client agree to keep each other's confidential information confidential, both during the engagement and for two years afterwards. "Confidential information" includes business plans, customer lists, financials, unreleased products, internal documents and anything reasonably understood to be private. It does not include information that is already public, was already known to the receiving party, or is independently developed without reference to the disclosing party's information.

This obligation is mutual: AJ keeps your information confidential, and you keep ours confidential.

9. Disclaimers

We provide consulting based on experience, current best practice and our honest opinion of what we believe will work. We do not — and cannot — guarantee specific business outcomes such as revenue increases, client wins, follower growth, or pitch success rates. Marketing and branding outcomes depend on many factors outside our control.

Nothing on this website or in our consulting work constitutes legal, tax, financial, medical or psychological advice. For those, please consult a qualified professional.

The site is provided "as is" and "as available". We do our best to keep it secure, accurate and online, but we don't warrant that it will be uninterrupted, error-free, or that all information is current.

10. Limitation of liability

To the maximum extent permitted by UAE law:

• Our total liability to you arising out of or in connection with these Terms or any engagement — whether in contract, tort, or otherwise — is capped at the total fees actually paid by you to us in the twelve months preceding the event giving rise to the claim.
• We are not liable for any indirect, incidental, consequential, special, exemplary or punitive damages, or for loss of profit, revenue, business opportunity, goodwill, data, or anticipated savings.

Nothing in these Terms limits any liability that cannot be limited under UAE law (such as liability for fraud, gross negligence, or wilful misconduct).

11. Indemnification

You agree to indemnify and hold AJ harmless from any claims, losses, damages, liabilities, costs and expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the site, or content you provide to us that infringes a third party's rights.

12. Third-party links

The site links to third-party services (Calendly, WhatsApp, LinkedIn, YouTube, etc.). We are not responsible for the content, privacy practices or availability of those third parties. Linking to them is not an endorsement.

13. Governing law and jurisdiction

These Terms are governed by the laws of the United Arab Emirates. Any dispute arising out of or in connection with these Terms or any engagement will be subject to the exclusive jurisdiction of the courts of the Emirate of Dubai.

14. Changes to these Terms

We may update these Terms from time to time as our services or applicable law evolve. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be highlighted to active clients in writing. Your continued use of the site after a change is published constitutes acceptance of the revised Terms.

15. Severability and waiver

If any part of these Terms is held to be unenforceable, the remaining parts continue in full effect. A failure on our part to enforce any provision of these Terms is not a waiver of our right to enforce it later.

16. Contact

For any question about these Terms or to give notice of any matter under them, please contact: