Chase
Most fitness apps push discipline, grit, and relentless grind. Chase had a different vision. Built in Saudi Arabia
Where fitness meets friendship
Overview
Services
- Brand Naming
- Brand Positioning
- Brand Identity
- Design System
- Brand Guidelines
- UI/UX Design
Not your everyday fitness app
Chase entered a saturated market of fitness platforms — many with similar visuals, names, and serious tones. But this app had something the others didn’t: community. It was less about perfect abs, and more about showing up together.
Our challenge was to build a brand from the ground up — one that looked fresh, felt uplifting, and sounded like the friend who gets you off the couch, not the coach who yells at you from it.
Ready, Set, Chase!
We began with naming. The word had to be short, global, relevant in Arabic and English, and packed with energy. After an exhaustive naming sprint, we landed on Chase — a word that captures drive, momentum, and personal ambition.
You can chase a goal. A dream. A finish line. A better you. It just worked.
Then came the identity:
- – The logo centers around a stylized “C”, surrounded by concentric rings like a target — reinforcing the idea of goals and progress.
- – The rings also echo the lines of a running track, tying in the athletic context.
- – A vibrant yellow became the hero color — representing optimism, energy, and joy.
- – The UI design leaned into approachability: clean screens, playful accents, and simple flows to keep users engaged, not overwhelmed.
Every element — from the tone of voice to the brand’s mobile interface — was designed to feel like a celebration of movement and community.
Our Impact
Chase is now live with a full-fledged identity that reflects everything it stands for: motion, motivation, and meaningful human connection.
From naming and design to app flow and branding guidelines, we were part of the journey from idea to launch. And as the platform scales across Saudi and prepares to go regional, it does so with a brand that’s emotionally resonant and visually unforgettable.
Because Chase isn’t just about getting fit. It’s about finding your people while doing it.
