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Strategy in
Action

Every project here started with a question. The brand strategy answered it — the execution brought it to life.

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Eazy Life brand identity cover - case study by AJ

Eazy Life

In a world where everything is digital, convenience alone doesn’t cut it anymore. Today’s users want control, speed, and simplicity.

APP
Brand Strategy
Visual Identity
Museum of Candy brand identity hero image by AJ brand consultant

Museum of Candy

Dubai has seen it all - glitzy attractions, themed parks, immersive experiences. But what it hadn’t seen?

Entertainment
Brand Strategy
Visual Identity
Storm brand identity design hero image by AJ brand consultant

Storm

Storm Real Estate came in with a clear mission: to simplify the experience.

Properties
Brand Strategy
Visual Identity
Chase brand identity design hero image by AJ brand consultant

Chase

Most fitness apps push discipline, grit, and relentless grind. Chase had a different vision. Built in Saudi Arabia

APP
Brand Strategy
Visual Identity
Mirfa brand identity main showcase

Mirfa

In real estate, especially at the high end, brand perception shapes everything - trust, value, desire.

Properties
Brand Strategy
Visual Identity
Riyadh Cables Group brand identity hero image

Riyadh Cables Group

For over four decades, Riyadh Cables Group (RCG) has powered the region - literally.

APP
Brand Strategy
Visual Identity
UCR brand identity design hero image by AJ brand consultant Dubai

UCR

UCR powered industries across the Middle East with precision and resilience.

APP
Brand Strategy
Visual Identity
Floored brand identity main showcase image

Floored

Dubai’s leisure scene had it all — malls, arcades, and endless attractions.

Entertainment
Brand Strategy
Visual Identity
Orume brand identity design hero image by AJ brand consultant

Orume

Orumé blends luxury and minimalism with the fast-paced energy of contemporary fashion.

Retail
Brand Strategy
Visual Identity
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