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  • Latifa Towers
  • 34th Floor, Office 3401
  • Sheikh Zayed Road
  • Dubai, United Arab Emirates

Mirfa

Luxury real estate, redefined with purpose


Overview

In real estate, especially at the high end, brand perception shapes everything – trust, value, desire. Mirfa had the portfolio, the ambition, and a vision rooted in excellence. What it needed was a brand identity that mirrored its stature and spoke directly to an audience that doesn’t settle for less.

Services

  • Brand Strategy
  • Visual Identity
  • Brand Narrative
  • Brochure & Collateral Design
  • Company Profile
  • High-end Video Production

From prestige projects to a prestigious brand

Mirfa wasn’t new to the game – with several luxury developments to its name, it had already made its mark on the UAE skyline. But in a crowded premium market, the name alone wasn’t enough. It needed to tell a compelling story, one that reflected elegance, distinction, and an unwavering standard of quality. Our role was to shape that story and elevate every touchpoint to match the calibre of the brand’s offering.


Crafting a visual language of exclusivity

We began by redefining Mirfa’s brand essence – not just what it builds, but what it represents: permanence, sophistication, and a life well-lived. That led to a complete brand refresh:

  • – A sleek, architectural logo system designed to command presence without shouting.
  • – A muted, elegant colour palette to evoke trust and timelessness.
  • – Thoughtfully designed brochures, profiles, and video content – each treated like a collector’s piece.

From naming their flagship development, Ashton Park, to designing their corporate decks, every asset was curated to impress high-end investors and discerning buyers alike. The brand wasn’t just selling properties – it was selling a lifestyle.

Our Impact

Mirfa now walks, talks, and looks like the luxury brand it is. With its polished new identity, it has not only attracted fresh investor interest but has also positioned itself as a name synonymous with excellence in UAE’s real estate landscape.

 

From brochures that feel like coffee-table books to visuals that echo sophistication, the new brand system delivers clarity, consistency, and confidence. In a world of luxury, Mirfa doesn’t follow trends – it sets the tone.

 

And for those who experience it, the difference is unmistakable.

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