UCR

For decades, UCR powered industries across the Middle East with precision and resilience. Behind its copper coils and cable systems was a company driven by innovation and scale — but its brand identity hadn’t kept pace. What once felt functional now felt outdated. It was time to tell a new story. One of momentum, growth, and bold ambition. What they needed was a brand identity that matched this promise — clean, sharp, and trustworthy.

• Brand Strategy
• Logo & Visual Identity
• Verbal Identity
• Website Design & Development
• Corporate Stationery
• Brand Film

The challenge was twofold: evolve the brand without erasing its heritage, and capture the energy of a business that had quietly grown into a market force. UCR needed a brand that could bridge tradition and transformation — industrial in function, yet human in spirit.

Our mission was to uncover that balance — and design a brand with both muscle and meaning.

 

Our process began with in-depth strategy workshops — collaborating closely with the leadership to define UCR’s purpose, tone, and long-term vision.

 

• -The new logo reflected the very element UCR was built on: copper — refined into bold geometry symbolizing energy, flow, and connection.
• – A modern, powerful color palette gave the brand weight and vibrancy.
• – The voice shifted from technical jargon to confident clarity — speaking with purpose and direction.
• -The website was designed from scratch — built around storytelling, expertise, and case studies that clearly positioned UCR as a trusted force in infrastructure.

 

Everything — from the smallest brand assets to the largest film frames — was unified under one narrative: UCR moves industries forward.