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  • Latifa Towers
  • 34th Floor, Office 3401
  • Sheikh Zayed Road
  • Dubai, United Arab Emirates

Museum of Candy

A world of wonder, one sweet step at a time


Overview

Dubai has seen it all – glitzy attractions, themed parks, immersive experiences. But what it hadn’t seen? A destination where candy, history, and imagination collide. Enter the Museum of Candy: part museum, part playground, part Instagram dreamscape. Designed to delight both kids and grown-ups, it’s a space where learning tastes sweet and every corner is made to be captured.

Services

  • Brand Strategy
  • Brand Positioning
  • Logo & Visual Identity
  • Messaging Framework
  • Tone of Voice
  • Spatial Branding

Designing Dubai’s most delicious destination

The concept was unlike anything in the region. But with novelty came challenges – how do you position a candy-themed experience as more than just child’s play? How do you balance education and indulgence? And most importantly, how do you make it stick in people’s minds?
Our journey began with brand discovery workshops to uncover the essence behind the idea. What we found was a golden opportunity: to build a brand that celebrated joy, nostalgia, and curiosity – while giving visitors something to learn and something to love.


A feast for the senses, and the story

We approached the brand as an immersive experience in itself. Every visual and verbal cue was crafted to mirror the magic inside.

  • – A vibrant, candy-inspired identity that doesn’t shy away from bold colour.
  • – A playful logo that feels handcrafted — like a candy swirl in motion.
  • – Messaging that speaks to your inner child and your camera roll.

We also worked closely on spatial branding, ensuring every touchpoint — from signage to the café to the gift shop — told a piece of the story. Whether you’re jumping into a sweets pool or reading about the origins of cotton candy, the experience is cohesive, compelling, and candy-coated with delight

Our Impact

The Museum of Candy quickly became a must-see on Dubai’s entertainment map. With a brand that spoke to both tourists and locals, kids and grown-ups, the launch generated serious buzz — and serious queues.

 

The brand didn’t just capture attention. It captured hearts.
By marrying education with entertainment, and storytelling with sensory design, we helped create a space where joy lives in every detail. The Museum of Candy isn’t just a visit — it’s a memory in the making.

 

And for us? It was one of the sweetest journeys we’ve ever had.

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