Chase

Most fitness apps push discipline, grit, and relentless grind. Chase had a different vision. Built in Saudi Arabia, this platform wanted to inspire a healthier lifestyle — not through pressure, but through people. It was designed to be a space where users could work out, stay motivated, and most importantly, connect with others chasing the same goals. Less lonely reps. More high-fives and shared wins.

• Brand Naming
• Brand Positioning
• Brand Identity
• Design System
• Brand Guidelines
• UI/UX Design

Chase entered a saturated market of fitness platforms — many with similar visuals, names, and serious tones. But this app had something the others didn’t: community. It was less about perfect abs, and more about showing up together.

 

Our challenge was to build a brand from the ground up — one that looked fresh, felt uplifting, and sounded like the friend who gets you off the couch, not the coach who yells at you from it.

We began with naming. The word had to be short, global, relevant in Arabic and English, and packed with energy. After an exhaustive naming sprint, we landed on Chase — a word that captures drive, momentum, and personal ambition.
You can chase a goal. A dream. A finish line. A better you. It just worked.

 

Then came the identity:

• – The logo centers around a stylized “C”, surrounded by concentric rings like a target — reinforcing the idea of goals and progress.
• – The rings also echo the lines of a running track, tying in the athletic context.
• – A vibrant yellow became the hero color — representing optimism, energy, and joy.
• – The UI design leaned into approachability: clean screens, playful accents, and simple flows to keep users engaged, not overwhelmed.

 

Every element — from the tone of voice to the brand’s mobile interface — was designed to feel like a celebration of movement and community.