Floored
Where falling down is part of the fun
Overview
Services
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- Brand Naming
- Logo Design
- Visual Identity
- Creative Direction
Rolling with a name that sticks
The brand needed a name that was playful but smart, cool but inclusive. We set out to find something memorable, punchy, and flexible enough to grow with the business. After rounds of brainstorming and shortlisting, we landed on Floored — a name with built-in attitude.
- – It’s what you feel when something amazes you: “I’m floored!”
- – It’s the reality of skating (and sometimes falling) — a name that doesn’t take itself too seriously.
- – It’s full of movement, rhythm, and cheeky fun — perfect for a roller rink that feels more like a party.
A brand made to move
Once the name rolled in, we shifted gears to bring it to life visually.
- – The logo features bold, clean lettering with wheels built into the O’s — instantly communicating the skating experience.
- – A bright, electric color palette reflects the rink’s high-energy vibe and LED-lit nights.
- – We chose modern, rounded typography to keep the brand approachable and friendly — perfect for everyone from first-time skaters to pro-level performers.
The result? A brand that glides as smoothly as the rink itself.
Our Impact
Floored hit the ground rolling — quickly becoming a favourite among teens, families, and Dubai’s ever-curious weekend crowd. The name and logo helped the brand gain instant recognition, while the identity provided a strong foundation for merchandise, signage, and future experiences.
And for us? The ride isn’t over. We’re now working with the team on their next big branding project — proof that when you build a brand people love, momentum follows.
Because Floored isn’t just a place to skate. It’s where you fall, laugh, dance — and come back for more.
