Riyadh Cables Group

For over four decades, Riyadh Cables Group (RCG) has powered the region – literally. As one of the top 5 cable manufacturers in the Middle East, its wires and infrastructure have become the backbone of cities. But with multiple names across different regions and decades of evolution, RCG needed more than a facelift. It needed cohesion. It needed clarity. It needed a brand built for tomorrow.

• Brand Audit & Interviews
• Brand Architecture
• Brand Strategy
• Positioning & Expression
• Visual Identity System
• Sustainability-Led Branding

Though the name ‘RCG’ was familiar in Saudi Arabia, it operated under other names – Al Rowad in Iraq, NCI in the UAE – creating confusion, fragmentation, and diluted equity. Despite being one company, its presence felt like several disconnected entities.

 

Our task? To bring it all home. To unite these names under one powerful, modern, and globally resonant brand.

We started by listening – conducting deep-dive interviews with leadership and teams across regions. These conversations laid the groundwork for a new strategic direction: one brand, one voice, one future.

 

Our creative direction reflected that duality:

• – We designed a master brand architecture that tied all sub-brands back to RCG.
• – We introduced a fresh identity – modern yet industrial, signalling precision, reliability, and progress.
• – The visual system paid tribute to cable structures and circuits, reflecting both legacy and innovation.
• – Sustainability became central to the story, with green-forward messaging to reflect RCG’s shift towards eco-conscious manufacturing.

 

The messaging, too, was elevated — speaking to loyal partners and global collaborators alike, with tone and confidence tailored for an industry leader.